To bring the identity to life, I developed a custom typeface for the wordmark with bold, thick forms that express the character of strawberries without relying solely on imagery. The color palette pulls directly from strawberries—reds, pinks, greens, and a soft cream—to create a warm, inviting aesthetic across formats.

Using InDesign, I built a grid system to maintain balance and hierarchy while still allowing room for playful elements. Directional text, layering, and stacked imagery add motion and depth, guiding the viewer’s eye through each piece. Together, these decisions create a visual identity that is structured yet playful, consistent, and true to the spirit of the collection.