For Colectivo’s rebrand, I aimed to modernize the look while preserving its recognizable identity. Leaning into the Jester archetype, I created a playful, community-driven visual system. The expanded color palette introduces brighter, bolder hues, and the new brandmark offers a modern, friendly face for the brand. Rounded, thick typography softens the original logo and strengthens its warmth and approachability. Mockups show how the refreshed identity carries across touchpoints—from coffee cups to social media—creating a consistent and engaging experience. Overall, the rebrand makes Colectivo more vibrant and welcoming while staying true to its mission of creativity, connection, and great coffee.